Walker Law wanted a revamp of their branding. While their original logo had nothing wrong with it, no lasting impression came from it. With work, communication and collaboration, a fresh, modern logo and slogan were born.
Their original logo, traditional, professional, safe.
First drafts, based off the requests of the firm. They were wanting a logo that wasn't an obvious object, and stayed thematic with their namesake.
Eventually, the idea of a bear was suggested since the animal is symbolic to the owners. Drafts were presented and at the firm was drawn to the colorblocked look most.
With this in mind, I played around with styles and colors. Finally, I landed on a more angular geometric bear that wasn't so literal, and adhered perfectly to their existing brand.
Then I arrived at the final drafts. The more traditional serif font was kept to align with their industry, and the bear shows their fierce nature at work.
